Sparkly HR was built around a simple belief: people problems are often role-fit problems in disguise. Better hiring and stronger teams start with better understanding.
The platform helps organisations, recruiters, and individuals evaluate fit through structured profiling and evidence-based frameworks.
It translates personality, role, and team signals into practical next actions instead of abstract reports.
Wrong-fit hiring creates cost, friction, and avoidable turnover. Sparkly HR exists to reduce that waste and improve long-term alignment.
To create that better world of work, we need amazing people. Join us!
Sparkly HR was born from a personal pain point: how to find people who are not only technically qualified but truly aligned with the team and company on a human level? Mikk Orglaan, Sparkly's founder, spent over 20 years building tech companies and later became an investor. Over the years, he saw one pattern repeat: a "sparkly-eyed" candidate often turned out to be the wrong hire when deeper alignment was missing.
In 2025, he decided to tackle the issue head-on. Sparkly's mission is to make recruitment meaningful — to go beyond CVs and first-impression enthusiasm and understand each candidate's personal traits and how they fit with the actual team and role.
We believe that when a person and a role are deeply aligned, the result is a collaboration where everyone wins — the employee, the team, and the company.
These principles guide everything we do, from how we build our product to how we treat each other and our customers.
What drives us
Sparkly HR is built around human fit, not surface-level matching. We care about how people think, what motivates them, and where they are most likely to thrive.
The visual alongside this section reflects that belief: values are not abstract slogans for us, but practical signals that help teams hire better, work better, and grow with more intention.
We believe that when people thrive, businesses thrive. Every decision we make starts with considering the human impact: founders, employees, clients.
We're constantly pushing boundaries and exploring new ways to solve complex people challenges with elegant solutions.
From our base in Estonia, we're building solutions that make work better for people around the world.
The best solutions come from diverse perspectives working together. We celebrate different viewpoints and backgrounds.
We're committed to delivering exceptional quality in everything we do, from our product to our customer service.
We're not just building a business; we're on a mission to create meaningful work experiences for everyone, because we see how everyone would benefit of it.
Sparkly HR is shaped by complementary founders: one rooted in company building and strategic fit, the other in people-first leadership and operational growth. Together, they are building a more thoughtful way to match people, teams, and business needs.
CEO & Co-Founder
Serial founder, investor, and advisor with decades of experience across business building, hiring, and organisational development.
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COO & Co-Founder
People-first leader focused on helping people and businesses grow through thoughtful operations, strong collaboration, and practical execution.
LinkedInWhether you're looking to transform your hiring process or join our team, we'd love to hear from you.
